Website MMM

MMM / The Bride
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2706 × 2018

MMM
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MMM
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MMM
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The web site MMM is based on the work-in-progress (The) Bride Descending a Staircase, developed by Simone Michelin, in Porto Alegre, Rio de Janeiro (BR), Philadelphia and New York (US), from 1989 to 1999. The series had a latter version created for the exhibition Expanded Territory III, which focused on Brazilian electronic art, in 2001. I see MMM as an experience whose result was a hybrid of an electronic catalog and concept based art in this hypermedia format. Its appearance refers to the modernist grid (R. Krauss) that works as a symbol of this specific space -- that is the 'anthropologic space' in the modernist period The work-in-progress (The) Bride Descending a Staircase, synthetically is (The) Bride conveys aspects that strongly shaped postmodern culture. The work comments on the sublimation/de-sublimation of the body promoted by mass media, the artist as a commodity and the creation of reality (space and time specific relations) as determined by media tools like movies and advertisements (TV, billboards), and the woman position in this realm. (The) Bride tells the story synthetically, through signs, and opens a spectrum of questions. The issues raised go through retinal phenomena to the use of text and the comprehension of space as succession, hierarchy, position, virtuality, reflection and reversion, essence and appearance. Due to its configuration this series delineates the place of woman as a double negation (the 2 signs used for her representation, the name and the icon, are ambiguous) but also as the space 'in between' as the space of reunion. It is movement - movement as binding medium. The work is self-referent both in terms of structure and the contents on which it is explicitly focused: myth, movie, movement.

(source: Simone Michelin; http://smichelin.art.br/english/bride.html)