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»Fascinum«
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© Christophe Bruno

Keywords

  • aesthetics
    • acoustic
    • affective
    • anamorphic
    • animated
    • anthropomorph
    • assembled
    • automated
    • autopoietic
    • collaborative
    • contextual
    • cybernetic
    • disgusting
    • documenting
    • duplicated
    • dynamic system
    • ephemeral
    • experimental
    • found object
    • generative
    • gustatory
    • hypermediacy
    • illusionary
    • immaterial
    • immersive
    • installation-based
    • interactive
    • intermedial
    • intervention
    • mobile
    • modular
    • multi-user
    • multiple
    • narrative
    • navigable
    • networked
    • olfactory
    • panoramatic
    • performative
    • polysensory
    • processual
    • projected
    • real-time
    • remediated
    • remixed
    • sculptural
    • site-specific
    • sonification
    • sublime
    • tactile
    • telematic
    • three-dimensional
    • time-based
    • uncanny
    • virtual
    • visual
  • genre
    • Bio Art
      • Genetic Art
      • Transgenic Art
    • Database Art
    • Digital Activism
    • Digital Animation
    • Digital Community (Social Network)
    • Digital Graphics
    • Game Art
    • Glitch Art
    • Hybrid Art
    • installation
      • interactive installation
      • performative installation
      • sound installation
      • Virtual Reality
        • Augmented Reality
        • Mixed Reality
    • Nano Art
    • Net Art
    • Performance
      • Computer performance
      • Happening
      • multimedia performance
      • sound performance
      • video performance
    • robotics
    • Telematic Art
  • subject
    • ART AND SCIENCE
      • algorithm
      • anthropology
      • archaeology
      • artificial intelligence
      • astronomy
      • biology
      • botany
      • cartography
      • code
      • combinatorics
      • cyberspace
      • database
      • documentation
      • evidence
      • experiment
      • geography
      • geometry
      • history of science
      • humanities
      • library
      • light
      • machine
      • mathematic
      • medicine
      • microscopy
      • nanotechnology
      • neuroscience
      • philosophy
      • physics
      • psychology
      • Representation of knowledge
      • research
      • science
      • scientific image
      • space
      • statistics
      • stereoscope
    • ARTS AND VISUAL CULTURE
      • allegory
      • animation
      • architecture
      • art history
      • art market
      • beauty
      • cinema
      • Concept Art
      • conservation
      • dance
      • expanded cinema
      • fashion
      • gaze
      • grid
      • illusion
      • literature
      • mask
      • materiality
      • mirror
      • model
      • museum
      • music
      • nude
      • panopticon
      • panorama
      • personification
      • perspective
      • poetry
      • projection
      • representativeness
      • shadow
      • sketch
      • spectator
      • symbolism
      • theatre
      • Theory
        • complexity
        • media theory
        • modernism
        • postmodernism
        • poststructuralism
        • semiotics
        • simulacrum
      • virtuality
      • visual culture
    • BODY AND HUMAN
      • agency
      • anatomy
      • body
      • breathing
      • cybersex
      • cyborg
      • death
      • disease
      • dream
      • embodiment
      • empathy
      • expression
      • eye
      • facial expression
      • fantasy
      • feeling
        • affect
        • emotion
      • gender
      • genetics
      • gesture
      • hand
      • human
      • identity
      • intimacy
      • movement
      • pain
      • perception
      • performativity
      • physiognomy
      • posthuman
      • self awareness
      • senses
      • sexuality
      • skin
      • speech
      • surgery
    • HISTORY AND MEMORY
      • ancestor
      • antiquity
      • archive
      • artifacts
      • collective memory
      • colonialism
      • cultural heritage
      • historical site
      • historism
      • history
      • meme
      • memorial
      • modern era
      • nostalgia
      • postcolonialism
      • preservation
      • romanticism
      • teleology
      • tradition
    • MEDIA AND COMMUNICATION
      • access
      • advertising
      • Big Data
      • broadcast
      • commerce
      • communication
      • electronic media
      • error message
      • film
      • global village
      • hypertext
      • information
      • intermediality
      • internet
      • language
      • media archaeology
      • open source
      • print media
      • radio
      • search engine
      • social media
      • telecommunication
      • telephone
      • television
      • video surveillance
      • visualisation
      • writing
    • NATURE AND ENVIRONMENT
      • agriculture
      • animal
      • anthropocentrism
      • atmosphere
      • catastrophe
      • DNA
      • earth
      • ecosystem
      • energy
      • environment
      • evolution
      • four elements
      • geology
      • global warming
      • globe
      • landscape
      • magnetism
      • nature
      • ocean
      • outer space
      • physical law
      • plant
      • pollution
      • sustainability
      • vegetation
      • water
      • weather
    • POWER AND POLITICS
      • authority
      • banking
      • censorship
      • conspiracy
      • democracy
      • discrimination
      • economy
      • equality
      • geopolitics
      • governance
      • heroism
      • human rights
      • imperialism
      • institution
      • law
      • manipulation
      • market
      • military
      • nationalism
      • patriarchy
      • politics
      • sovereignty
      • surveillance
      • terrorism
      • violence
      • warfare
    • RELIGION AND MYTHOLOGY
      • afterlife
      • Alchemy
      • bible
      • church
      • creation
      • crucifixion
      • esoterism
      • exodus
      • heretic
      • legend
      • mysticism
      • myth
      • mythological creature
      • mythology
      • paradise
      • religion
        • buddhism
        • christianity
        • islam
        • judaism
      • ritual
      • sacrifice
      • Saint
      • sin
      • spirituality
      • vision
      • worship
    • SOCIETY AND CULTURE
      • activism
      • capitalism
      • civilisation
      • community
      • consumption
      • counterculture
      • digital identity
      • diversity
      • ethnicity
      • feminism
      • globalization
      • individuality
      • information society
      • interculturalism
      • mass
      • mass culture
        • entertainment
        • parody
        • phantasmagoria
        • popular culture
        • spectacle
      • migration
      • minority
      • morality
      • native
      • otherness
      • participation
      • poverty
      • privacy
      • racism
      • territory
      • unemployment
      • urban space
      • voyeurism
      • wealth
      • working class
    • TECHNOLOGY AND INNOVATION
      • artificial life
      • cybernetics
      • development
      • digitization
      • electricity
      • emulation
      • engineering
      • history of technology
      • innovation
      • intelligent environment
      • invention
      • mechanics
      • military technology
      • mobility
      • nonhuman communication
      • optics
      • product design
      • production
      • robot
      • simulation
      • supercomputing
      • technophobia
      • telematics
      • telepresence
  • Technology
    • Display
      • Electronic displays
        • BOOM (Binocular Omni-Orientation Monitor)
        • CAVE (Computered Augmented Virtual Environment)
        • computer monitor
        • Electromechanical Display Device
        • Electronic Paper
        • flashlight
        • Head-up Display
        • Headphones
        • HMD (Head-mounted Display)
        • holography
        • laser
        • light-emitting diode
        • plasma
        • printer
        • projection screen
        • projector
        • robotic
        • speakers
        • VFD (Vacuum Florescent Display)
        • VRD (Virtual Retinal Display)
      • Non-electronic displays
        • body
        • Book
        • easel painting
        • globe
        • house wall
        • inflatable structure
        • mirror
        • paper
        • sculpture
        • shutter glasses
        • sofa
        • Somatosensory System / Tactile Feedback Technology
        • table
    • Hardware
      • camera
      • computer mouse
      • data glove
      • Joystick
      • MAC
      • Mobile Device
      • multi touchscreen
      • plotter
      • scanner
      • touchscreen
      • Video
      • Virtual Workbench
      • Virtuscope
      • webcam
    • interface
      • Automatic Identification and Data Capture (AIDC)
      • biometrics
      • Body sensor
        • Body Tracking
        • brainwave sensor
        • breathing sensor
        • Breathing-Balance-Interface-Vest
        • Endoscope
        • eye scanner
        • facial recognition system
        • Motion Capture
        • positiontracker
        • retina scanner
        • Speech Recognition
        • step sensor
      • camera recording
      • electromagnetism
      • interactive media
        • Auditory User Interface (AUI)
        • Augmented Reality Interfaces
        • breath based communication
        • Internet of Things (IoT)
        • Ludic Interface
        • MR-based (Mixed Reality) Interaction
        • Multi-Modal Interaction
        • tactile user interfaces
        • Tangible Acoustic Interface
        • Tangible User Interface (TUI)
        • Voice User interface
      • Non-electronic interface
        • bike
        • doll
        • furniture
        • plant
      • Soundgenerating device
        • Audiotape
        • keyboard
        • microphone
        • musical instrument
        • RFID (Radio-frequency Identification)
        • Speech Recognition
        • syntheziser
        • telephone
        • Theremin
        • turntable
        • voice analysis
        • Voice User Interface (VUI)
      • virtual balance
    • Software
      • C++
      • CGI/Perl
      • CSS
      • Global Positioning System (GPS)
      • ISDN
      • Java
      • Linux
      • Optical Character Recognition (OCR)
      • periscope
      • PHP
      • RFID (Radio-frequency Identification)
      • robotic interfaces
      • SGI Onyx2
      • softimage
      • software interface
      • Video
      • VRML
      • Wireless Sensor Network (WSN)
      • XML
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Information
Cite
X
Archive of Digital Art (ADA). “Christophe Bruno - »Fascinum«”. https://www.digitalartarchive.at/database/general/work/fascinum.html (retrieved 2010-16-10). @online{ADAartistprofile, author = {Archive of Digital Art (ADA)}, title = {Christophe Bruno - »Fascinum«}, url = {https://www.digitalartarchive.at/database/general/work/fascinum.html}, urldate = {retrieved 2010-16-10}
Technology
Software
Fascinum is an Internet installation that shows the pictures from the daily news that are the most viewed (ranked from 1 to 10) on different national Yahoo websites, in real time. The viewer surfs on the infotainment tsunami and experiences the paradoxes of global thinking in a blink.

This real-time vision of the topics of fascination of mankind echoes the idea of the Panopticon, a type of prison conceived by English philosopher Jeremy Bentham at the end of the Enlightenments. Its concept is to allow an observer to watch over all prisoners without the prisoners being able to tell if they are being observed or not. This “sentiment of an invisible omniscience” is to be compared with the trends that are unveiled by the global symbolic structures like Yahoo and Google as models for our contemporary and near future society, of our popmodernity.

Descriptions & Essays
Artworks Fascinum December, 2001 Fascinum is a Yahoo Hack. It shows in real-time the news pictures the most viewed (ranked from 1 to 10) on different national Yahoo portals. The viewer surfs at the top of the infotainment wave and experiments in a panoptic view the paradoxes of the unique thought. Fascinum has won the @ARCO new media award 2007 at ARCO Contemporary Art Fair in Madrid Installation n°1 on 5 is property of the Beep Collection. “Fascinum is an Internet installation that shows the pictures from the daily news that are the most viewed (ranked from 1 to 10) on different national Yahoo websites, in real time. The viewer surfs on the infotainment tsunami and experiences the paradoxes of global thinking in a blink. This real-time vision of the topics of fascination of mankind echoes the idea of the Panopticon, a type of prison conceived by English philosopher Jeremy Bentham at the end of the Enlightenments. Its concept is to allow an observer to watch over all prisoners without the prisoners being able to tell if they are being observed or not. This “sentiment of an invisible omniscience” is to be compared with the trends that are unveiled by the global symbolic structures like Yahoo and Google as models for our contemporary and near future society, of our popmodernity. Of course the difference with the Panopticon is that here, you are also the observer of your own fascination, as victim and accomplice of the global snuff movie. You are both the warden and the prisoner. You are mashed-up and torn apart between spectacle and control. Glance looks at itself. The post-fordist acounting of the glance that is here play is only one of the new phenomenons that the network has implemented as the new forms of capitalism at the “Age of Access”: CAPITALISM 2.0. This trend is a large scale trend: as the world-system reaches its limitations (depletion of natural resources, expected end of low-cost labour, the end of the ideology of liberalism, the fading of desire, etc.), capitalism relaunches its machinery by pushing back its internal limits: the new stake is the endless Eldorado of the colonization of intimacy.” Christophe Bruno Extract of an interview I gave for Neural.it: Alessandro Ludovico: ‘Fascinum’, addresses the most viewed news pictures and anticipated in a way the ‘most popular’ section on Flickr. How much are we looking for sign and pictures we need to belong to? Christophe Bruno: Fascinum is a Yahoo Hack. Back in 2001, Yahoo was already accounting for the gaze: they had a ‘most popular’ section, one for each country, and what I did was just putting the different countries together, into one grid. This allows one to make the connection between accounting and globalization. I think it’s important to understand the little difference with the ‘most popular’ section on Flickr. In Flickr, the ‘most popular’ seem to arise from the inside by an inner selection process. But in Fascinum, images explicitly come from the news, which are first broadcast by big media, and they are mashedup and digested by the Web only afterwards (well at least it was so in 2001 because there was no Web 2.0, nowadays it might be a little bit different). As I explained in question 1, I think this interplay between ‘big media’ and the Web (2.0) is fundamental. Of course it would be very interesting to see what happens to the Web, if the initial spectacle excitation vanishes. What would emerge from this quantum vacuum? For now, it’s hard to do this experiment; it would imply for instance to implement flickr in a spectacle-free society, I don’t even know what it means… Still, one can try to send infinitesimal perturbations (is that dandyism or particle physics?) and see how the medium fluctuates and reacts (what I tried to do in the Google Adwords Happening or in another piece called Hapax). One of the most impressive experiment I know about that, is the milliondollarhomepage, where the vacuum creates its own pop-tsunami. From these considerations I think one may understand how at the end, the gazing subject will be divided between on the one hand, a fluctuating deadly whole he mistakenly feels he belongs to, and, on the other hand, a vacuum-like external excitation, which triggers a fascinating inaccessible global peep-show. Read the full interview here. Exhibitions: 2008: Holy Fire, Brussels 2007: Observatori, Valencia 2007: Arco 2007, Madrid 2006: ArtCologne 2006 2006: Fiac 2006, Paris 2006: Galerie Sollertis 2004: FILE - Electronic Language International Festival, Sao Paulo 2004: Third Nuit Blanche of Paris 2002: Rhizome Artbase
Literature
Bruno, Christophe. »Méta-capita-lisme, art et trans-Mission.« In Recherche and création, art, technologie, pédagogie, innovation, edited by Samuel Bianchini and Burozoique, 204-217. Nancy, FR: les Èditions du Parc, Ècole Nationale Supérieure d´Art de Nancy, 2009.
Bruno, Christophe. »Google et au-delà: Interview by Ariel Kyrou.« Multitudes 36 (2009).
Bruno, Christophe. »WJ-Spots1.« digital mcd: Musique et cultures digitales (May 2009).
Bruno, Christophe. »From Dada to Google.« Digimag 42 (2009).
Bruno, Christophe. »L`Abécédaire de Christophe Bruno.« Poptronics Boot-04 (August 2007).